Timeline
Client
UNESCO & UNICEF
My role
Responsible for web design and Webflow development
My team
Background
The rise in sedentary lifestyles due to COVID-19 precautions has made people, particularly children, more vulnerable to the virus. To address this, UNESCO and UNICEF have launched the "Winning Indoors" initiative to encourage children to stay home to avoid COVID-19 and engage in physical activities during isolation.
Problem statement
How might we encourage Vietnamese children to stay at home to prevent COVID-19 while promoting physical activity?
Brand Expression
The "Winning Indoors" initiative needed a distinct and contemporary look to match its dynamic spirit. To signify this new evolution, we crafted a bold logo mark using the letters "W" and "I". This design embodies the initiative's focus on physical activity and self-challenge.
We designed the visual identity to encapsulate energy and motivation. To ensure brand flexibility, we introduced two key graphic elements: a dynamic torch symbol, representing the Olympic spirit of striving for excellence, and vibrant textures that evoke movement and vitality. In layouts, we balanced color with clean graphic treatments, allowing the initiative's core message of active engagement to take center stage.
