Timeline
Client
Zalo - A leading Vietnamese messaging app with over 74.6 million users (2023)
My role
Responsible for designing and delivering all feature areas
The team
Background
During COVID-19, with all in-person activities being limited, the use of QR codes has surged in Vietnam, particularly in restaurants, stores, and supermarkets, making them increasingly popular.
Consequently, the business aims to leverage this trend to enhance friend-adding in face-to-face interactions.
Problem
How might we encourage Vietnamese children to stay at home to prevent COVID-19 while promoting physical activity?
Business goal
Increase user engagement by boosting the use of QR code throughout the app due to its convenience
/lam card card
QR codes are quick qnd easy to scan
AR codes are widely used
